Starting from 9am the conference offers outstanding content infused with a truly social experience. Each panel consists of two best cases and one interactive session which addresses the main challenges that you are currently facing in your job. Sit down, network and connect with leading communication experts during our coffee and lunch breaks. The conference ends at 6pm. But make sure to stay a bit longer and join us for dinner while celebrating the Asia Pacific Excellence Awards. A great opportunity to network and to bring the evening to an end in a festive setting.

19th April 2017
09:00 - 09:15

Introduction by the Moderator

Moderator Mark Laudi

Mark Laudi

Hong Bao Media (Holdings)
09:15 - 09:45
Keynote

How Influencers Are Shaping the Future of PR

Keynote Speaker Josh Steimle

Josh Steimle

MWI
09:45 - 10:00

Coffee break

Planning digital campaigns
10:00 - 10:30
Best Case

Developing a successful campaign

Speaker Azmar Sukandar from the Nature Conservancy

Azmar Sukandar

The Nature Conservancy
Planning digital campaigns
10:30 - 11:00
Best Case

How to maximize the campaign effect with limited cost

More and more companies are cutting budgets for marketing and communications. However, the expectations on the effects of campaigns and events are never lower down from senior management. Thus, PR professionals should learn to collect and integrate non-cash resources, utilize the advantages of social media and keep the campaign goal-directed to get the biggest ROI. To maximize the effect, not only the event itself but also pre and post event phase should be well-planned and executed for communications. We’ll explore the real cases to get the practical approach.

Speaker Yufei Wang from Hong Kong Airlines

Yufei Wang

Hong Kong Airlines
Planning digital campaigns
11:00 - 11:15
Interactive Session

Q&A

Content strategy
11:15 - 11:45
Best Case

Creating compelling content for a B2B Company

With the increasing demand of stakeholders, B2B companies have the need to enhance brand awareness beyond their industries and direct customers. However the traditional way of messaging and story-telling for industrial audience does not meet the new requirement. How to create relevant and compelling content for different stakeholders using new channels? What does China’s digital communication environment offer? How can we better link to the social trends and topics in China? Evonik Industries, a world’s leading specialty chemicals company, has started our first attempts and seek for answers to these questions.

Speaker Grace Li from Evonik

Grace Li

Evonik
Content strategy
11:45 - 12:15
Best Case

Content with purpose

Why create content? What is content? What is the right content? What is the right content for your brand? What is the right amount of content? The above and much more will be covered in this session.

Speaker Eric Leong from Dreamcruises

Eric Leong

Dream Cruises
Content strategy
12:15 - 12:30
Interactive Session

Q&A

12:30 - 14:00

Lunch

A chance to sit down, network and connect with decision makers within the industry.

14:00 - 14:45
Interactive Session

Interactive Session

This interactive session is participant led and will address the main challenges which the participants are currently facing in digital communications strategies. These challenges will be collected on the morning of the conference when attendees are asked to make note of one challenge/problem that is affecting their department. These challenges will be posted at the beginning of the session and interested topic participants will join a certain table for a discussion. We will have a slide with the list of challenges and each table will have a number. You will have 10 minutes to discuss the challenge and 1 representative (per table) will share with the rest of the audience their key findings.

Trust and Credibility
14:45 - 15:15
Best Case

Influencer engagement on social media: The new era for communications and PR

The new currency in social media is authenticity. From crisis management, brand engagement and product sales, influencers are the new media power houses with new rules and demand to reach the millennial audience.

Speaker Ali Bullock from Infiniti Motors

Ali Bullock

Infiniti Motor
Trust and Credibility
15:15 - 15:45
Best Case

Truth And Transparency

Integral ingredients to build trust and credibility in a world of fake news, greenwashing and creative public relations.

Speaker Kim Stengert from WWF

Kim Stengert

WWF
15:45 - 16:15

Coffee break

16:15 - 17:15
Panel Discussion

Social listening

“I wish I could have been a fly on the wall for that conversation!” When it comes to social listening, examining what is said in online conversations around your brand allows you to see what your online community is saying about you, rather than to you. How should social listening be used to prevent crises? How does it help to turn a social conversation between strangers into loyal fans and guests who tell their friends how great your property is? Find out more in our discussion.

Speaker Ali Bullock from Infiniti Motors

Ali Bullock

Infiniti Motor
Speaker Os Ishmael from British Council East Asia

Os Ishmael

British Council East Asia
17:15 - 17:30

Sum up by the Moderator

Moderator Mark Laudi

Mark Laudi

Hong Bao Media (Holdings)
18:30 - 23:30

Dinner and Award Show

Alongside the Conference, we are celebrating the Asia-Pacific Excellence Awards. We invite you to join the Award Gala, expand your network and bring the evening to an end in a festive setting.

Contact

Any questions? Please contact us:
Conference Coordinator
Laura Kohlstetter
Conference Manager
+49 (0)30 8485 90