27th June 2017
09:00 - 09:15

Introduction by the Moderator

09:15 - 09:45
Keynote

Our role as communicators in an increasingly digitalized world

Planning digital campaigns
09:45 - 10:15
Best Case

How to predict consumers preferences

Planning digital campaigns
10:15 - 10:45
Best Case

Social media: a powerfull tool for the future of digital Africa

Planning digital campaigns
10:45 - 11:30
Interactive Session

Unconference Session

This interactive session is participant led and will address the main challenges which the participants are currently facing in the module “Planning digital campaigns”. These challenges will be collected on the morning of the conference when attendees are asked to make note of one challenge/problem that is affecting their department. These challenges will be posted at the beginning of the session and interested topic participants will join a certain table for a discussion. We will have a slide with the list of challenges and each table will have a number. You will have 10 minutes to discuss the challenge and 1 representative (per table) will share with the rest of the audience their key findings.

11:30 - 12:00

Coffee break

Content strategy
12:00 - 12:30
Best Case

Understanding the role of brand voice in content marketing

Content strategy
12:30 - 13:00
Best Case

Finding creative ways of telling your company's spirit

Content strategy
13:00 - 13:45
Interactive Session

Unconference Session

This interactive session is participant led and will address the main challenges which the participants are currently facing in the module “Content Strategy”. These challenges will be collected on the morning of the conference when attendees are asked to make note of one challenge/problem that is affecting their department. These challenges will be posted at the beginning of the session and interested topic participants will join a certain table for a discussion. We will have a slide with the list of challenges and each table will have a number. You will have 10 minutes to discuss the challenge and 1 representative (per table) will share with the rest of the audience their key findings.

13:45 - 14:15

Lunch

A chance to sit down, network and connect with decision makers within the industry.

Trust and Credibility
14:45 - 15:15
Best Case

Trust vs. Transparency

Trust and Credibility
15:15 - 15:45
Best Case

Employee engagement

Trust and Credibility
15:45 - 16:30
Interactive Session

Unconference Session

This interactive session is participant led and will address the main challenges which the participants are currently facing in the module “Trust and Credibility”. These challenges will be collected on the morning of the conference when attendees are asked to make note of one challenge/problem that is affecting their department. These challenges will be posted at the beginning of the session and interested topic participants will join a certain table for a discussion. We will have a slide with the list of challenges and each table will have a number. You will have 10 minutes to discuss the challenge and 1 representative (per table) will share with the rest of the audience their key findings.

16:30 - 17:00

Coffee Break

17:00 - 17:45
Panel Discussion

Social Listening

“I wish I could have been a fly on the wall for that conversation!” When it comes to social listening, examining what is said in online conversations around your brand allows you to see what your online community is saying about you, rather than to you. How should social listening be used to prevent crises? How does it help to turn a social conversation between strangers into loyal fans and guests who tell their friends how great your property is? Find out more in our discussion.

17:45 - 18:00

sum up by the moderator

19:00 - 23:30

Dinner and Award Show

Contact

Any questions? Please contact us: